Hug A Coca Cola Vending Machine To Get A Free Soda

A vending machine in Coca Cola’s iconic red color and with the words ‘Hug Me’ displayed in the brand’s signature white font, has showed up overnight at the National University of Singapore. What makes this vending machine special is that it responds to physical hugs before dispensing a free can of Coke.

Students on campus were pleasantly surprised to spot the Coca-Cola Hug Machine, which was installed as part of the company’s ‘Open Happiness’ campaign. Before long, there were lines of people waiting to give their affection to the dispenser.

Leonardo O’Grady, ASEAN IMC Director, The Coca Cola Company, explained that:

Happiness is contagious. The Coca Cola Hug Machine is a simple idea to spread some happiness. Our strategy is to deliver doses of happiness in an unexpected, innovative way to engage not only the people present, but the audience at large.

The simple, yet engaging idea was created by Ogilvy & Mather.

I hit the front page of The Korea Herald as one of SNS supporters for Yeosu Expo

The 3rd rehearsal of EXPO 2012 Yeosu Korea

I went to EXPO 2012 Yeosu Korea from May 4-6 to participate in a SNS supporters workshop and 3rd rehearsal before the official open on May 12.

On the first day, there was a special gathering with the other SNS supporters trying to have positive relationships with a lot of people through their own SNS channels by posting pictures, videos, and links etc. I was also there to discuss how to make it better to let a lot of people all over the world know about EXPO 2012 Yeosu Korea, and first of all, very proud of myself being there as one of SNS supporters for EXPO 2012 Yeosu Korea. I really had such a meaningful and magnificent time with them by communicating with people from all over Korean cities from Busan to Seoul. It just gave me motivation to keep doing well with this EXPO thing :-)

 [Photo1. at the SNS supporters workshop with SNS supporters]

[Photo2. at the Uniform Fashion Show at Shilla hotel with SNS supporters]


On the second day, I could get a chance to experience EXPO 2012 Yeosu Korea even before its opening! yay! The view of Yeosu looked fabulous with such a great harmony of the ocean and facilities. There were too many people with their family and friends to look at it even though it was a pre-opening, which means there'll be way more things to see on the opening day on May 12!

[Photo3. the day time at Expo 2012 Yeosu Korea]

This is a picture taken from 3rd Rehearsal on May 5. Some people are amused by attractive Expo facilities, especially the Big-O! There's the fountain show of the Big-O at the night time ;-) I heard that the fabulous fountain show of the Big-O was opened to the public on April 30 so I didn't want to miss the chance to look at it for real.

 [Photo4. The fountain show of the Big-O at the night time]

[Photo5. The fountain show of the Big-O at the night time]

The audience was attracted to its gorgeous fountain show resembling a ballerina dancing the Swan Lake. A total of 345 nozzles and 1,233 lightings in water made it more colorful and majestic. The water from nozzles goes up to 70m (about 164 ft) and visitors also can watch stereoscopic hologram image realized through Living Screen technology over the fountain show. It is the world’s first trial to apply this technology to fountain shows. At the expo, this show will be going to be held every 30 minutes during the daytime and Big-O Show using multi-media is ready to attract visitors during the nighttime.

[Photo5. with the fabulous view]

 [Photo5. with the main characters named Yeony and Soony]

 [Photo6. with the fabulous night view]

 [Photo7. LED screen at the ceiling] 

 [Photo8. A march of Marine and Navy] 

 [Photo9. EXPO 2012 Yeosu Korea with a lot of people from all over the cities] 

[Photo10. The night view is more amazing than the day time] 


Aren’t you excited about this? Come enjoy it with Yeony and Suny! It's totally worth it!