thinner, faster and lighter!
Those are Samsung‘s approach which emphasizes qualities of its Galaxy Tab for the UK market.
The “Lighter” ad makes me think of a situation in which an elevator is so loaded up that the weight of a cup of coffee, rather than the Samsung Galaxy Tab, makes all the difference. The “Thinner” ad shows a dad camouflaging his Tab with a pencil. In “Faster” one, a bratty kid complains that his (unnamed) tablet is too slow while a kid sitting next to him is able to enjoy the speed of the Galaxy Tab.
Though the ads don’t mention the iPad 2 by name, we can figure out the Galaxy Tab is much lighter, faster and thinner than that, which can bring debatable controversy whether it’s faster.
It's slightly different from Comparative advertising which is an advertisement in which a particular product, or service, specifically mentions a competitor by name for the express purpose of showing why the competitor is inferior to the product naming it. Because it implies the competitor is iPad 2 but doen't mention it by name.
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