Are you happy being average? Or would you prefer to stand out from the herd?
That was the challenge posed by digital marketing guru Seth Godin in his popular book ‘Purple Cow: Transform Your Business by Being Remarkable'.
That was the challenge posed by digital marketing guru Seth Godin in his popular book ‘Purple Cow: Transform Your Business by Being Remarkable'.
What is a Purple Cow?
Seth’s definition of being a Purple Cow is that ‘products, services and techniques so useful, interesting, outrageous, and noteworthy that the market will want to listen to what you have to say’.
Seth’s definition of being a Purple Cow is that ‘products, services and techniques so useful, interesting, outrageous, and noteworthy that the market will want to listen to what you have to say’.
Being a Purple Cow is not about being loud or quirky, but about being more outstanding and remarkable than your black and white spotted competitors.
What’s Purple Cow marketing?
Purple Cow marketing is that products and services are so amazing that people can’t stop talking about them.
A key theme in Seth’s ‘Purple Cow’ is that marketing needs to be remarkable because the effectiveness of traditional methods to launch a new product is questionable: people have been through so much mass targeted advertising that TV and print ads are failing to get noticed.
How can I become a Purple Cow?
If you want your marketing to be remarkable, and stand out from the rest, then you need to think about how you can make your message more unique and special to your customers.
If you want your marketing to be remarkable, and stand out from the rest, then you need to think about how you can make your message more unique and special to your customers.
This marketing example shows that even a toilet can be a purple cow. This ad is by a Swedish toilet company that showcases a feature of their toilet that makes it a purple cow. As of writing, this video is the first result on YouTube when you search for "toilet", and has over 1.9 million views. How cool is that?
So what’s your remarkable story?
If you want to become a purple cow then start thinking about what’s unique, special or exceptional about you. What’s your background story? How can you make your product sound more noteworthy than the rest?
Once you’ve developed your remarkable story, start thinking about how your marketing can be remarkable too. How can you tell people an engaging story which will capture their interests, connect with them on an emotional level and be a story they’ll eagerly share with others?
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