Ten Reasons To Do PR

1. You’re a little fish in a big pond

Beating someone else’s ad campaign with your own paid advertising can be difficult if your competitor can afford to it. In advertising, money buys you more media space and airtime. In PR, on the other hand, creative thinking wins you media space and airtime.

2. Your product or service is the best – and nobody knows about it

Have to tell your story in more engaging manner because the media isn’t interested in advertising your product for free for you. Plus, consumers know that an ad is an ad – they’re skeptical. They have tendency to believe PR more than advertising, because it is compelling and trustworthy to them, which is encouraged by the media.

3. Your product or service isn’t better than anyone else’s

“It’s more important to be a good marketer of what you do than a good doer of what you do.” by Winston March, an Australian business consultant.

The more PR you do, the more you, rather than your competitors, become established as the leader in your field.

4. Management cuts your marketing communications budget

Marketing costs such as ad space, graphic design studios go up every year, which marketing budgets often stay flat. PR is the most cost-effective marketing on the planet. It can achieve better results than paid ad. When you can’t run as many ad as you used to do because ad budget is slashed, step up your public relations efforts. PR can help your presence continue in those media but you can no longer exposure it as frequently as in the past.

5. Management demands tangible results from marketing expenditures

“What results are we getting from our marketing dollars?” management demands. “Show me the numbers”

6. Traditional marketing isn’t working as well as it used to

Current tactics decline in effectiveness over time. When it comes to DM(Direct Mail), the response rates have declined in recent years, while postage and printing costs have been rising, which is more difficult for DM to generate a profit.

7. Your competitors get all the good press

With diligent, vigilant PR, you can increase the likelihood that editors will think of you when they’re writing about you.

“The way to be there when people are looking for you is to be there all the time.” Rob Gilbert.

8. You need venture capital

PR can make an impression on venture capitalists that you’re carefully conceived projections do not.

9. You are media-genic

If you have a product or service with an inherent element of fun in it, don’t be shy. You’re likely to gain a great amount of media exposure, which you may take advantage of. Show the public your colorful or flamboyant characters that have the edge. Use your natural charisma to your advantage in charming the public and the press.

10. You really enjoy working with the media

Never engage in PR for PR’s sake : getting your name in the paper just to see your name in the paper. When you consider your time valuable, it must be supposed to help you achieve a specific business goal. Just put your natural enthusiasm to work such as a PR campaign that generates results for you. The more you enjoy your things, the better results you get.