Following PR crises faced by each of these brands, positive sentiment dropped sharply—as much as 36 percent in Nestle’s case.
The infographic also documents these brands’ road to recovery:
Tuesday, September 20, 2011
The Fail Trail: Understanding the impact of a social media PR Crisis
The folks at Alterian created an infographic that exposes the effect of a PR crisis on three brands: Nestle, Domino’s, and United Airlines.
Following PR crises faced by each of these brands, positive sentiment dropped sharply—as much as 36 percent in Nestle’s case.
The infographic also documents these brands’ road to recovery:
Following PR crises faced by each of these brands, positive sentiment dropped sharply—as much as 36 percent in Nestle’s case.
The infographic also documents these brands’ road to recovery:
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment