What Makes People Want to Follow a Brand?

People love to get deals—or at least they love to think they’re getting a deal.

That’s the driving force behind the decision by many social media users to follow a particular brand on Twitter and Facebook.

For this and several other revelations about the wonders of brand following in social spaces, check out this infographic from Razorfish, Econsultancy, and Social Media Today:


(via Ragan.com)