How to Do Health and Beauty PR

Beauty and health care products are perhaps the most sensitive products in the entire consumer industry whose success or failure solely depends upon the consumer satisfaction. Most people do not compromise on cost when it comes to looking good and feeling great and therefore the stakes in this industry are pretty high and consumers are prone to switch to competitive brands at the slightest inconvenience. Under such circumstances, public relations generally play a very important role in reducing market challenges and forming a loyal customer base. Understanding the requirement and trend is an important part of public relations as it can often make or break the fortune of any company.
 
You may consider the following ways to help with health and beauty PR.
 
Marketing with a cause. Cause related marketing PR is mainly a type of emotional marketing and appeals to the public from a social standpoint. Increasingly, manufactures are advertising their products as a part of a campaign where they promise to donate a certain percentage of the earning to a specific social cause. This type of marketing calls for extensive PR activity as this is a type of passive marketing where the PR officers need to understand the taste of the target audience and the cause itself.
 
Celebrity endorsements. The relation between celebrities and beauty products has been like the relation between fish and water. The common man has always been fascinated by their idols on the silver screen and it is needless to say that any product advertised by celebrities has an edge over other brand ambassadors. However, the most critical part of this PR trick lies in actually choosing a celebrity whose image corresponds to the particular product.
 
Advice from industry experts. Opinions from industry experts always carry more credibility than any celebrity and promoting a particular product by an industry insider often appeals to the educated masses who believe more in quality than in mere outward beautification. They generally provide useful guidance to consumers regarding their problems and help create an interest among the potential and existing consumers.
 
Quiz shows, contests and events. Any type of quiz, contest or big event by a company is the latest trend in the PR market that is being used to promote a particular brand. Quiz shows indirectly encourage participants to study about the product, by luring them with attractive gifts. Certain shows and contests hire celebrities as their judges who are also brand ambassadors of certain products and their presence also generates considerable enthusiasm. Beauty contests are wonderful ways of promoting a beauty product where manufactures can actually sponsor the show, with such shows having huge reach throughout the country, allowing them to take the advertisers message directly to the target audience.

Public relations along with a proper marketing can help a product to stand out among the crowd of various different competing brands. However, it is very important to educate the consumer about the product and its uses and convince them about its utility above other products if the company plans to leave permanent footprints in this competitive market.